For Immediate Release: OHTO's Tourism Conference to Connect Operators with Digital Audiences

Pembroke, ON (September 12, 2017) – Registration is now open for Ontario’s Highlands Tourism Organization (OHTO)’s seventh Annual Tourism Conference & AGM taking place at the Village Playhouse in Bancroft on October 23, 2017.  The OH! Tourism Summit is the largest tourism conference in the region and offers a unique day of programming that will allow rural tourism operators to learn how to “connect” with new visitors by tapping into the power of digital marketing.


This year’s conference theme, “Tourism in a Digital Age”, will highlight the changing habits of today’s travellers and why it is more important than ever to engage with them in meaningful ways on the mobile platforms they use to make their travel decisions – such as social media and digital storytelling sites like blogs. It will also focus on ways that the industry can leverage OHTO’s new regional digital brand platform “Come Wander” to resonate with online audiences.


Most importantly, however, it will leave attendees feeling less overwhelmed about using online tools to stand out and compete in The Digital Age, presenting them with clear information, valuable tips and actionable insights that can be used for getting started, or continuing to get noticed, on digital platforms.


“Keeping up with digital technology can seem daunting, so our goal is that our industry will leave the conference feeling optimistic about the changing tourism landscape, and well-equipped to share their tourism offer in new ways in the online environment, where it matters most,” says Nicole Whiting, OHTO’s Executive Director. “One of the best things about the shift to a digital space is you don’t need a large staff or a huge budget to make an impact, and we are confident that our tourism partners will walk away feeling excited about new ways to turn their ideas, not necessarily their dollars, into visits.”


The day will kick off with a keynote address by Chris Williams, VP of Digital Assets with the Association of Canada Advertisers (ACA), who will explain how businesses with a small budget can stand out on digital platforms. The agenda also includes emphasis on the importance of quality visitor experiences in shaping powerful marketing messages.  Finally, delegates will have opportunities to explore conference ideas by networking with tourism industry peers, and leave with practical ways to activate cutting edge strategies in their business and community.


The OHTO is pleased to partner with Hastings County this year, and registration also includes admission to the Hastings County Tourism Awards, taking place the same evening (


Tickets for OH! Tourism Summit can be purchased online for a flat rate of $35. The AGM portion of the day, taking place from 11:15 a.m. until 12:30pm on October 23, is free to attend.


Full conference details, including registration and program information, can be found at



About OHTO

Ontario's Highlands Tourism Organization (OHTO) is a not-for-profit organization mandated by the Province of Ontario to increase tourism within the counties of Haliburton, Lanark, and Renfrew and portions of Frontenac, Hastings, and Lennox and Addington. Find out more at




For more information, contact:

Kasia Wind                             

Consumer Communications & Media Relations Coordinator

Ontario’s Highlands Tourism Organization

613.629.6486 ext. 206